Recently Released Market Study: Home Audio and Cinema in Poland
For many Poles home audio and cinema products are considered as non-necessity devices which may be substituted by other products. It is noticeable that the category encountered strong competition from computers, televisions and portable media players. Deteriorating situation of Polish households with the general increase in living costs also hampered consumers' demand. In 2011, home audio and cinema products were mainly purchased by affluent consumers and by those people who were equipping...
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