Measurements Take the Mystery out of Generating Profits
It may sound odd but not all business owners want to grow their businesses. However, they all want to generate more profit from the revenue they currently bring in. To do that they have to find low-cost, minimal-effort income streams that can bring in additional profits. “Enter what we call ‘critical drivers’” says Janet Switzer, author, Instant Income “from a marketing standpoint, the critical drivers of any business are things like the number of new leads, response rate, number of...
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