Recently Released Market Study: Bath and Shower in Greece
The deepening of the economic recession has consolidated the consumer shift towards offer-driven purchases in bath and shower products. In this context, financially-burdened consumers responded to manufacturers' extensive volume offers and price deals, and frequently traded down to mass products and channels, while abandoning product categories of secondary importance. A turn towards private label lines, products considered to offer good value for money, multipacks (notably in bar soap and...
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