Recently Released Market Study: Bath and Shower in Romania
Bath and shower is a category that is almost fully mature (particularly in the urban environment), so growth comes from innovation and diversification of the products. Products with "added benefits" and "specifically targeted" products were the most popular in 2011, just like the ones inspired from nature. Current value sales of bath and shower products however decreased by 2% during the year. Competition between the multinationals also kept prices from rising as little as possible, which...
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