Market Report, "Medicated Skin Care in Romania", Published
The highest share of sales in this category is held by lotion and cream/ointment acne treatments (over 90%). Pad and stick/wand products remained negligible, as they represented a new concept and Romanians continued to be conservative in terms of product formats. Meanwhile, while acne sufferers in the smaller cities and villages often tend to neglect acne unless it is very bad, when they generally seek a medical recommendation, the level of self-medication increased rapidly in Bucharest and...
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