New Market Study Published: Cafes/Bars in the Netherlands
Despite lower consumer confidence, barista-prepared on-trade coffee is becoming popular in the Netherlands. For a country known for its coffee culture, specialist coffee shops remained underdeveloped compared to the rest of Western Europe as Dutch consumers remained hesitant to spend their cash on a product they can enjoy from home at a lower cost. With the use of specialised coffee machines for the home, such as Senseo, Dolce Gusto and Nespresso, the need to buy quality coffee away from home...
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