Recently Released Market Study: RTD Coffee in Bulgaria
There are couple of well-established international brands competing on the RTD coffee market in Bulgaria. Nestle Bulgaria is competing with its Nescafe Xpress brand. Despite that RTD coffee products existed on the market for several years, to a large extent Nestle Bulgaria pioneered this category because it was the first company to launch an advertising campaign and promote the category, parallel with its brand. However, since Nescafe Xpress was launched in 2008, it did not popularise the whole...
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