Colour Cosmetics in Venezuela - New Market Research Report
Due to economic difficulties, consumers continued to reduce their purchases of colour cosmetics in 2011. Although Venezuelan women prefer to apply make-up daily, they made purchases in a more rational way. In addition, the trading down trend persisted because the price differentials between premium and mass brands tend to be large. For instance, Almay Blendable eye pencil was priced at BsF77.00 whilst Estee Lauder Double Wear cost BsF353.00, in November 2011. Since brand loyalty is generally...
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