Sets/Kits in Spain - New Market Report Now Available
With 5.2 million unemployed Spaniards - equivalent to 23% of the active population - and both governments in power in 2011 trying to cut the public deficit via tax increases, Spanish disposable incomes dropped. As a result Spaniards are shifting from impulse buys to more measured purchases, with price and value for money becoming increasingly important. As such, the performance of sets/kits declined with sales dropping by over 3% as consumers cut down on superfluous consumption.
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