Recently Released Market Study: Consumer Electronics in Mexico
During 2011, the first 'buen fin' (good weekend) was held in Mexico. This was a series of massive nationwide promotional sales held during the third weekend of November, similar to the well-known 'black Friday' promotional sales which are held annually in the US. Although there was little in the way of proper prior promotion among manufacturers and retailers and relatively low consumer awareness of the buen fin, the Mexican government's initiative was still something of a success as it achieved...
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