New Market Study Published: Colour Cosmetics in Romania
In 2011, colour cosmetics started to recover after suffering for a few bad years. Previously, consumers limited their purchase within this category, due to unfavourable economic conditions, even if inertia played its part and maintained a certain growth. However, the growth was mostly visible in value, whilst the volume was rather constant with a tendency to decrease. Consumers' interest in this category is constant, but the sales depend on the available income.
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