Market Report, "Laundry Care in Morocco"
In 2011, the French group Sofiproteol acquired 41% of Lesieur Cristal. This will boost laundry care as Sofiproteol has promised to develop the bar detergents area, where Lesieur Cristal accounted for 98% of retail value sales in 2011. Thanks to its international experience and the help of its affiliate, Oleon, the company will create new products and encourage the entrance of other players within the area.
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