Recently Released Market Study: Tobacco in Iran
After a sudden rise in illicit trade in 2010, which resulted in a decline in legitimate sales, the Iranian government made a huge effort to reduce illicit trade volumes through tighter border control and stronger supervision of the retail environment. Retailers caught selling illicit products faced heavy fines and were threatened with closure. Many consumers were unable to find illicit products in 2011 and so had to revert back to legal sales, which drove the category's retail volume growth.
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