New Market Study Published: Bath and Shower in Guatemala
Bar soap is by far the leading category in bath and shower in Guatemala. During 2011, bar soap accounted for 82% of total current value sales in bath and shower. Guatemalan people traditionally generally use bar soap both for washing their hands as well as for showering and the widespread appeal of bar soap is due mainly to its affordable price and high-yield performance. However, other more specialised bath and shower products in categories such as intimate washes and body...
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