New Market Study Published: Bleach in Spain
For another consecutive year, the economic recession continued to shape consumers' shopping patterns, which had direct repercussions on home care products in general, and on the bleach category in particular. With more Spaniards having tighter budgets and less spending money available, consumers tended to opt for cheaper alternatives or basic products when it came to household cleaning. According to trade sources, consumers are currently buying fewer cleaning products in general, but continue...
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