Recently Released Market Study: Colour Cosmetics in Italy
Colour cosmetics in 2011 mirrored, more than other beauty and personal care categories, the overall trend that characterised the fast moving consumer goods industry - steady consumption levels in the first half of 2011 followed by a decrease. This was due mainly to a structural change in behavioural patterns, where consumers with reduced purchasing power bought fewer items of the same quality and sought to avoid waste. This trend influenced partly the qualitative trend within colour cosmetics...
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