New Market Study Published: Analgesics in Romania
Consumers continued to ask for generic products rather than branded analgesics or products from a specific manufacturer, which represents an advantage for local producers. Generics were much more popular in the established aspirin and acetaminophen categories, while branding was more important for imported offerings such as combination products, dipyrone and ibuprofen. The penetration of more expensive imported brands in the larger categories of aspirin, acetaminophen and combination products...
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