Recently Released Market Study: Deodorants in Thailand
Due to the hot and humid climate in the country, many Thai consumers are familiar with using deodorants. Deodorants expanded at a respectable rate both in current value and volume terms in 2011. There was a trend of the category being more fragmented, and product innovation was the key factor driving its performance. As there are clear boundaries of deodorants for men and women, different benefit offerings were highlighted to differentiate needs amongst consumers, since there was research...
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