Recently Released Market Study: Writing Instruments in Malaysia
Current value sales of writing instruments in Malaysia grew steadily in the review period. However, growth was hindered by the increasing popularity of technology gadgets which were handy for consumers on the go. For example, with the increased penetration of smartphones, most adults use their phones to take notes rather than writing them on a notepad. These working adult consumers also do not have to spend a lot on writing instruments as their workplace provides stationery for their use.
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