New Market Study Published: Tobacco in Indonesia
The tobacco category in Indonesia, which includes a strong share for kretek cigarettes, saw continued growth in 2011, despite substantial increases in unit price. Both the price of tobacco leaf and cloves soared during the year, with clove's price more than doubling. Most manufacturers passed on a portion of the price increase to consumers, causing retail unit prices to rise substantially across various brands, with stronger rises for kretek cigarettes compared to standard formats. Strong unit...
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