Recently Released Market Study: The North American Car Rental Market
The North American car rental market is going through a consolidation phase with the nine leading brands in the region held by four major companies. The level of competition in the market is extremely high with low profit margins. Prices remained stagnant primarily in the corporate car rental market, as a result of low growth which forced car rental companies to lower prices in order to retain corporate clients. While economic uncertainty is not as prominent as it is in...
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