New Market Study Published: Ready Meals in Poland
Growth in ready meals in Poland slowed down towards the end of the review period and the category is expected to increase in volume and current value by just 1% in 2012. The category's stuttering performance towards the end of the review period was determined by the adverse situation in canned/preserved ready meals, which is by far the largest category within ready meals in Poland. Sources from within the category's leading companies have confirmed that there is a significant slowdown...
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