Market Report, "Pet Products in Norway", Published
In 2011, pet products developed steadily in terms of both value sales and product assortment. The highest growth was seen in the premium segment, with increasingly luxurious products becoming available in the market. This trend was fuelled by growing expenditure on pets amongst Norwegians. Since 2000 the share of income spent on pets has more than doubled. Norwegians treat their pets as family members. They want to ensure that their pets not only enjoy a healthy, but also a comfortable,...
View full press release