New Market Study Published: Cafes/Bars in Ukraine
Although cafes/bars posted a positive development in current value terms, this was rather attributed to unit price rises. Consumers remained cautious in their expenditure and did not significantly increase their visit frequency. Alcoholic, soft and hot drinks, being an important element of classical cafes/bars, could no longer serve as a major menu item to attract consumers who opted for an affordable full-featured menu. Thus many players had to transform their concepts and search for more...
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