New Market Study Published: Self-Service Cafeterias in Switzerland
Self-service cafeterias have been struggling over the review period, experiencing a marginal negative performance in current value terms. Competition from full-service restaurants offering a fast, affordable and casual service in a pleasant atmosphere has put pressure on self-service cafeterias. Swiss retailers Migros and Coop, which are the main players in the category, felt the need to modernise their restaurants in terms of design, adapt their food offering to new consumer demands and put a...
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