New Market Report Now Available: Nappies/Diapers/Pants in Egypt
Volume sales of nappies/diapers/pants continued to grow in 2011, up by 8% over the previous year. Growth was supported by several promotions during the year, with Procter & Gamble's Pampers Dry Comfort notably targeting low-income consumers, aiming to increase their awareness about the high level of comfort and hygiene of branded nappies/diapers.
View full press release