Market Report, "Air Care in Nigeria", Published
Advertising drove volume growth in 2011 as products within the air fresheners category became seen as more fashionable. Many organisations such as churches, private companies and political campaign groups are increasingly using customised car air fresheners to promote their message and build their brands. The category is seeing growth as a result of the aggressive marketing activities of leading producers, supported by the rising disposable incomes of consumers owing to improvements in...
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