"Biscuits in Sweden" Now Available at Fast Market Research
New product developments remained a key for continued value growth in biscuits in 2011-12. The category leader Goteborgskex AB continued to launch new flavours under its popular Ballerina, Singoalla and Bageriets Basta brands. Ballerina Marangsviss is a meringue-filled sandwich biscuit, while cookie Bageriets Basta saw two new flavours, Blueberry Symphony and Marias Chocolate Therapy. Singoalla was launched in a strawberry cheesecake version. These products were launched with frequent marketing...
View full press release