Just Released: "Dog Food in Portugal"
Based on provisional 2012 estimates, demand within dog food will become increasingly polarised between economy and premium products at the expense of mid-priced products. The two areas serve very different consumer segments. Economy dog food brands are popular with the large base of middle-income and low-income consumers looking for a balance between quality and value while premium dog food is popular among affluent urban consumers. This area is also seeing more product specialisation, with a...
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