"Underwear, Nightwear and Swimwear in Portugal" Is Now Available at Fast Market Research
As during the review period, women's underwear, nightwear and swimwear continued to be of considerably greater importance than men's, with 67% value share. The Portuguese population is made up of more women than men and, consequently, it is normal that women's results are significantly higher. In addition, women are traditionally more concerned with beauty and looking good than men and, therefore, are drawn to purchase more in terms of quantity. As women's products are considerably more...
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