Gum in Poland - New Market Study Published
In the face of dropping sales within the gum category, it seems that consumers are becoming more demanding, and seeking new taste experiences. In an attempt to boost sales and stimulate demand, manufacturers should try to develop new, interesting products which offer unique flavours and/or added benefits. New entrants to the category, which is currently dominated by Wrigley Poland, are also likely. Such a move has already been made by Agros Nova, which in 2012 expanded its range with DrWitt...
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