New Market Study, "Traditional Toys and Games in Spain", Has Been Published
Despite the negative performance, traditional toy and games has held up well against the backdrop of the economy in 2011, and consumption has not fallen as hard as in other markets. The most problematic influence on the category is sales consumption dominated by a reason to buy, causing seasonal trends. The industry is making great efforts to alleviate these trends and the Spanish Toy Association, amongst others, are encouraging retailers to aspire to the challenges of changing consumer habits...
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