New Market Report Now Available: Colour Cosmetics in Denmark
Colour cosmetics grew by 2% in value to reach DKr1.1 billion in 2011. The desire among female consumers to look good remained even during the economic downturn. Many products in colour cosmetics were considered as essentials and many women were reluctant to compromise on quality or brand preferences for price, even during times of economic hardship. This trend was evident in 2011, where sales of colour cosmetics were further boosted by very frequent new product launches, especially in eye...
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