Recently Released Market Study: Baby Food in Poland
After a period of dynamic development between 2004 and 2010, baby food experienced a slowdown, directly resulting from the falling birth rate. In 2011 the number of births per 1,000 citizens reached 10.72, compared with 10.95 in 2009 and 10.75 in 2010. Nonetheless, the category is expected to revive starting from 2012, with sales being fuelled by new product developments, combined with extensive promotional activity. Manufacturers tried to attract consumers' attention by introducing new...
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