"Carbonates in Pakistan" Published
Major players in carbonates - PepsiCo and Coca-Cola - continued to emphasise in their marketing campaigns the price advantage they offered through discount schemes. Viral marketing campaigns announcing a discount of PKR5 on a 1.5-litre bottle of Pepsi resounded well with consumers facing a high level of inflation from all corners. The majority of advertising campaigns focused on the pricing of the 1.5-litre PET bottles. Another common theme of marketing campaigns was linking the brand with a...
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