Market Report, "Consumer Health in Croatia", Published
Consumer goods sales recovered in Croatia in 2011 following the impact of the largest drop in economic growth of the last decade in 2009 as a result of the global economic downturn. However, consumer health sales declined in 2011 as manufacturers adopted defensive marketing strategies and chose not to increase prices and, more importantly, not to launch new products. In such a situation, consumer health did not attract new consumers while existing customers did not increase consumption, with...
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