Recently Released Market Study: Toys and Games in Brazil
The Brazilian economy continued its upward trajectory through 2011, with wealth redistribution and excellent employment combining with increasing access to consumer credit to produce a fast-growing middle class. This has vastly expanded the consumer class that toys and games manufacturers target, as many mothers find themselves with spare cash to spend on non-basic items for the first time. The unleashed demand has led to sustained rapid value growth of toys and games in Brazil.
View full press release