New Market Research Report: Fast Food in Hong Kong, China
Hong Kong consumers showed strong support for fast food chains selling Asian 'comfort food'. With rising awareness of the harms of over-consuming Western fast food, such as burgers and battered chicken and fish, Hong Kong residents lapped up the offerings of Asian 'traditional' or 'comfort food'. These include chains such as Fairwood, Maxim's and Cafe de Coral, some of which feature "No-MSG" (monosodium glutamate) options in their menus.
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