New Market Study Published: Tobacco in Romania
In 2012 the market reached the value of RON17.3 billion, and the multinationals started to recover their losses from the previous years. This happened not only because in the last 3 years all the three major players adjusted their strategies to a shaky and uncertain market in crisis, but also because the so much waited integration into the Schengen space managed to reinforce the borders enough to lower the amount of smuggled cigarettes. If in the previous years the illegal...
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