New Market Report Now Available: Chilled Processed Food in Venezuela
Chilled processed food has shown signs of recovery in 2012 as despite the challenging economic conditions, companies have made efforts to increase their retail value shares. According to trade sources, marketing and promotional activities during the year have helped to increase the retail value shares of important categories such as premium ham and wiener sausages. In addition, the purchasing power of consumers has improved over 2012, an election year, as a consequence of increased public...
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