Recent Study: 100% Home Delivery/Takeaway in Spain
In 2011 the main driver of the performance of 100% home delivery/takeaway was the poor economic situation. In 2011 the unemployment rate reached 23%, which translated into more than five million Spaniards being without a job. As a result, Spaniards tended to stay at home more often and have meals or drinks at home. This benefited 100% home delivery/takeaway, which increased by 1% in current value terms in 2011.
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