Recent Study: Chocolate Confectionery in Lithuania
Chocolate confectionery producers had another good year in 2012, as consumers showed loyalty to products in the category despite ever increasing prices. With in-store discounting activities visible as ever, shoppers occasionally treated themselves, while they also continued to purchase chocolate confectionery for the purpose of gifting. Furthermore, shoppers were tired of the self-imposed austerity that followed declining purchasing power and rising levels of unemployment over the review...
View full press release