New Market Report Now Available: Fine Wines/Champagne and Spirits in Brazil
The premiumisation trend in alcoholic drinks in Brazil towards the end of the review period demonstrated the strong potential for growth in premium and super premium alcoholic drinks and fine wine/Champagne and spirits in Brazil. At the turn of the 21st century, sales of alcoholic drinks were concentrated mainly in basic products such as standard lager, standard cachaca and other blended whiskey under brands such as Johnny Walker Red Label. More recently, however, the presence of premium lager...
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