New Market Report: Portable Players in Turkey
Portable players recorded a 4% decline in retail volume sales in 2011, through current value sales increased by 9%. The decline in unit sales was caused by the increasingly strong competition from mobile phones with media playing capability. Many consumers preferred mobile phones to portable players, yet portable MP3 players continued to register healthy retail volume and value growth. Portable MP3 players are practical and they preserved their popularity among teenagers who cannot afford...
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