"Gum in Latvia" Published
Gum saw a significant loss of popularity during the economic crisis in Latvia, when the purchasing power of consumers decreased dramatically. As products in the category are non-essential, it proved difficult to attract consumers in the face of the harsh economic climate. Aside from diminished purchasing power, the emerging health and wellness also hampered the retail volume and value sales performance of gum in Latvia in 2012. Despite advertising campaigns promoting consumers the fact that...
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