Ice Cream in Indonesia - New Study Released
2012 witnessed a flurry of new product launches in ice cream, especially by the clear leader, Unilever Indonesia. During the year, the company launched new flavour variants for Wall's Paddle Pop, Wall's Magnum and Wall's Buavita. It also introduced new ice cream products: Wall's Dreamy Creamy and Wall's Dung Dung. Meanwhile, the second-ranked player, Campina Ice Cream Industry, released Campina LuVe Litee, which claims to be the first mass-marketed non-dairy low-fat ice cream in the country.
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