New Market Research Report: Biscuits in Estonia
Producers of biscuits still had a difficult year in 2012 because volume sales recorded only marginal growth and increasing commodity prices forced producers to grow prices or reduce mark-ups. By contrast, consumers’ willingness to pay for biscuits slightly increased, indicated by increasing wages and growing purchasing power. However, local consumers’ budgets will remain limited in 2012 due to large proportion of compulsory expenditures and a significant part of retail sales growth will be made...
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