New Report Available: Noodles in Denmark
The strong convenience trend is fuelling the growth in noodles in Denmark. Due to hectic lifestyles, Danes are cooking at home less often and they typically buy one or two ready-to-eat meals per day. Noodles provide an appealing solution because they are affordable, tasty and take about 5mins to prepare. Some Danes take noodles to work or to eat while studying instead of traditional "matpakke" (food taken from home), while others buy them on impulse from the local supermarket or...
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