"Ready Meals in the United Kingdom" Published
Ready meals has continued to outperform the frozen and chilled sectors largely thanks to some good pricing and marketing strategies on the part of all involved. Ready meals has continued to benefit from the longer-term trends towards changes in people's lifestyles and their eating and shopping habits. Although consumers may be willing to cut costs, they are looking for convenience. All the leading supermarkets and hypermarkets, which constitute the overwhelming majority of distribution of this...
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