New Market Report: Ready Meals in Belarus
The ready meals category remains underdeveloped in Belarus, being far from saturation. The per capita consumption of ready meals in Belarus stood at around 1kg in 2012. The bulk of sales comes from frozen ready meals, while canned/preserved ready meals, chilled ready meals, dried ready meals and frozen pizza all have low sales. In frozen ready meals the majority of products are pelmeni, traditional Russian cuisine in the form of dumplings filled with meat, or blinchiki, which are pancakes with...
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